![]() ![]() We will continue to put the customer first and drive change in the industry through the most important voice the shopper.RTIH: What has been your biggest challenge/setback?TJ: There are a number of challenges that face any startup regardless of industry, and we're definitely not absent of these. We have skipped no detail when it comes to customer experience and it's reflected in the evangelist community we have been building. There is an element of education involved in bringing such technology to the wider market, and we're pioneering that process through the customer's voice. We have specific retail profiles in which TAGR is quickly and easily adopted and other profiles which are quick to reject. The modern shopper craves differential experiences and rates our technology highly with exceptional feedback coming through daily – It's been how we have been able to craft an award-winning user experience.On the other hand, we have retailers, which have been more difficult to persuade. TAGR is a response to bridge the gap between what is now, and what will be, with feasible means.RTIH: What has been the industry reaction thus far?TJ: From a customer's perspective, the reaction has been excellent. While greater innovations such as Amazon Go and Just Walk Out technology are being rolled out among the EU and US, the majority market do not have the capital and/or resources available to implement such technology in the short term. Sure, select retailers are adopting innovations such as endless aisle, comprehensive CDPs, and enhanced Point of Sale systems, but the industry is yet to receive widespread innovation that rolls onto the customer.TAGR was an answer to the industry's cry for help while expectations for greater customer experience and flexible payment options are on the rise. E-commerce and payments (enter Afterpay) has had plenty of innovation in the last few years, however, in-store retail shopping has remained relevantly stagnant since the 90s. ![]() Validated by hundreds and thousands of fed-up shoppers.Given the state of retail, we knew the industry was due for a shake-up. The pandemic was a driving factor, however not the only one.Years of built-up frustrations from poor staff service, queuing, lousy retail operations, and a sub-par in-store shopping experience. What was the inspiration behind setting the company up?TJ: TAGR was born out of pure impatience. Deliberately designed to checkout in as little as 10 seconds, with an award winning user experience. It's super simple shopping – allowing customers to walk in-store scan barcodes, pay on their phone using a variety of payment methods and go about their day. Delivering never before seen insights and analytics that drive critical business decisions for retailers, and introduce a new and exciting payment experience for shoppers.Our mobile checkout technology requires no app download, no user sign up and there are no nasty form fields. Distributing the checkout throughout the store and freeing up staff time to focus on what really matters selling and service.By digitising the in-store shopping process, we've been able to further close the gap between physical and digital. For merchants, it's about creating a mobile enabled workforce. Allowing customers to shop on their own terms, and in their own time. The Australian firm’s scan and pay platform enables retailers to offer mobile checkout to their customers within a 48-hour period, with integration to their PoS system.RTIH: Tell us about RTIH.TJ: TAGR is all about putting the power of shopping back in the hands of customers. ![]() Timothy James gives RTIH the lowdown on TAGR, which recently announced a $1.15 million seed round. Startup interview: TAGR Co-founder Timothy James ![]()
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